introducing a proprietary AI offering
Choose with confidence.
Transforming how healthcare content is evaluated.
Insights and results faster with PerspectivXTM.
PerspectivXTM provides decision intelligence for healthcare content. It is a proprietary AI platform that simulates real-world feedback from HCPs. It analyzes customer-facing content through the lens of each treater’s unique attitudes, beliefs, and cognitive filters using data-validated personas built on deep audience insights.
With dozens of available HCP personas, you can ensure your customer is represented accurately to gather quick and valuable information.
In healthcare communications, developing concepts is one of the most expensive and time-consuming processes within a brand’s marketing journey. It’s critical that you choose concepts that will resonate best with your customer.
Real-time, HCP persona-specific feedback can enhance and optimize content:
Prior to market research
To enhance market research
(when time and budget
is limited)
Post-launch on in‐market
campaigns or competitive
evaluation
PerspectivXTM delivers:
CONFIDENCE IN
DECISION-MAKING
MARKET RESEARCH
OPTIMIZATION
STRATEGIC
PRECISION